The game has been very positively reviewed and the response from fans has been tremendous. “Sales and engagement are up through the first week compared to last year.
“We poured our hearts into making Call of Duty: Advanced Warfare an epic ride, and we are pleased with the performance,” said Eric Hirshberg, CEO, Activision Publishing, Inc.
“Advanced Warfare is the biggest entertainment launch of 2014 in terms of revenue, surpassing all movie, music and book launches this year.” “Since Activision created the Call of Duty franchise in 2003, franchise revenues have exceeded $10 billion in sales worldwide, far exceeding box office receipts for such household movie franchises as Hunger Games, Transformers, Iron Man and Avengers, combined,” said Bobby Kotick, CEO of Activision Blizzard. Read on for the announcement with more details.Īctivision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., today announced that Call of Duty: Advanced Warfare is the biggest entertainment launch of the year, besting not only all other video games, but also the biggest movies, music and books launched in 2014. They don’t give hard numbers, but we have learned that Call of Duty: Advanced Warfare is trending ahead of Ghosts in terms of sales and engagement.
In other words the Advanced Warfare launch has topped the launch of all game, movie and book properties for this year. Once again, a new Call of Duty release has taken the position as the “biggest entertainment launch of the year” according to Activision’s estimates.
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